The Private B2B Network for Fresh Produce Trade

Your business relationships, finally organised.

FreshTrade helps fresh produce buyers, growers, wholesalers and brokers manage sourcing requests, product availability and commercial negotiations in one place — with companies they already know and with new business partners.

Commercial negotiations should not get lost between calls and messages.

A sourcing request comes in by phone, product availability arrives on WhatsApp and the reply follows hours later. As activity grows, keeping track becomes difficult. FreshTrade is designed to organise day-to-day commercial work without changing the value of personal relationships.

Manage lot availability, sourcing requests and private negotiations.

FreshTrade brings the activities behind a commercial negotiation into one place, from the first sourcing request or product availability through to the conversation between the parties.

Publish a lot that is available for sale.

Share a product sourcing request with the network.

Receive expressions of interest and product availability.

Start and follow a commercial negotiation in a private space.

Keep commercial activity and related updates organised.

Work with people you know. Connect with those you do not know yet.

FreshTrade supports established business relationships while creating new opportunities to work with verified fresh produce professionals.

Who FreshTrade Is For

Growers and wholesalers publish available lots and respond to product sourcing requests.

Buyers and traders review product availability and share what they are looking for.

Brokers manage requests for the companies they work with and remain involved in the negotiations they help initiate.

Every operator can keep working with existing contacts and extend their network when needed.

FreshTrade doesn't replace business relationships. It helps you manage them.

Calls, messages and WhatsApp remain useful in day-to-day business. FreshTrade provides an organised environment for sourcing requests, product availability and commercial negotiations, while keeping people and professional relationships at the centre.

Request access to FreshTrade

If you work professionally in the fresh produce industry as a grower, wholesaler, buyer, trader or broker and would like to learn more about FreshTrade, get in touch.